Pinterest To Offer Web Analytics and What This Means For Your Business

Pinterest is laying the foundation for monetization, based on what people click on and follow through with the link attached to an image. In 2012, they began separating the business entities from the personal accounts. Creating business pages with the business names. Now the basis for the distinction is clear, the potential to market to the 30 million unique visitors. Social media dictates the need for measurable ROC to determine the value behind marketing campaigns. It’s no surprise one of the favored hot spots on the internet want to contribute while benefiting.

Imagine the importance of creating a contest and easily evaluating the activity related to the contest from its image and how people engaged based on that image.

Pinterest web analytics means your business is the ability to see the volume of people that pin images directly from your website. If an image is not tremendously successful, it gives the opportunity to change it up and add a better image based on the results from other successful images. Tap the pool of knowledge and insight to understand what your customers are truly interested in and love about your site. Not only can you adapt to what they feel passionate about, but you can talk directly with individuals pinning your images. It is all about inspiring your customers, to provide the perfect ambiance, not just a lifeless picture of a product. Give your customers a reason to spend the time pinning and sharing your ideas.

Personalize the experience by adding your own likes, have employees add to the value, as well.

An even deeper benefit is to track the analytics and choose the best times to engage with individuals. The data will reveal the times people are more actively visiting your site and pinning the images to Pinterest.

Pinterest has made it so easy to develop the web analytics. Follow the steps to verify your website and download the file to add to your site. Just like Google analytics, it needs to identify the file, to create and deliver the data and prepare the data report.

This is an powerful marketing strategy and unique way to share your business with the world. Utilize the best images and add some videos to engage pinners, your potential customers, Ensure you are leading them to your website with worthwhile content. Share your community involvements, festive events and conventions so shower people with your involvement, caring approach to gain confidence in your company on a personal level. Just follow the guidelines Pinterest lays out for companies to ensure quality and reduce spam. Make it a true community with a caring touch and the web analytics that will guide your businesses marketing plan to expand the company and increase sales.


5 Must Have Gadgets For Social Media Lovers

It seems that there are an alarming amount of gadgets being introduced to the market these days. While some are gimmicky and will probably not catch on, there are some gadgets that are worth purchasing. Since scouring the internet for such gadgets can be tiresome, we thought we’d help you out by listing 5 gadgets that social media lovers must have.
Socialmatic Camera

Are you a fan of Instagram and often wish to be able to print out the pictures you’ve posted? Well, you’re in luck. Polaroid is set to introduce their Socialmatic Camera sometime early next year (2014). According to the Socialmatic website, the instant camera is based on Android as main OS and will have WiFi and 3G connectivity built in. Users will be able to upload their photos onto the Socialmatic Network as well as share them as some of the bigger social media sites such as Facebook, Twitter, and Instagram.
Google Glass

Gaga for Google? If so, then you must be saving up to get yourself a pair of Google Glass eyeglasses. Instead of having to rely on smartphones while out and about, Google Glass promises to provide the same services in a convenient eyeglass format. If you are lamenting having prescription glasses, don’t you fret! Google has announced a prescription version to be introduced after the initial Explorer Edition version (which is slated for a fourth quarter of 2013 debut).
Eye-Fi memory cards

Love to take pictures and/or videos to share on social networks, but don’t wait for Polaroid’s Socialmatic Camera or wait until you get home to upload them? Then Eye-Fi memory cards are made for you. These SD and SDHC cards (with built-in WiFi) will let you upload your photos and videos to websites such as Facebook, Flickr, and Picasa using a nearby WiFi connection.

Want to watch videos or see pictures from friends’ Facebook profiles but don’t want to turn on your laptop or smartphone? If so, Roku is your go-to gadget. While it’s true that Roku is most often associated with watching films and television shows, tech savvy folks will know that you can also access sites such as Facebook. Although you won’t be able to read or post any content, you will be able to access friends’ YouTube videos and pictures from their profiles.
Flip UltraHD

Do you love to shoot videos? If the answer is “yes”, then the latest Flip UltraHD video camera is just for you. This video camera will allow you to post your videos onto websites such as Facebook, Twitter and YouTube for maximum sharing potential.

As you can see, there are a number of gadgets for social media junkies. While there are many out in the market, these will fulfill your needs; at least until the next one comes along.


5 Amazon Innovations You Don’t Know About

Amazon is already recognized as the dominant player in online retail but they aren’t just sitting around waiting for someone like Apple or Google to knock them off. They continue to innovate and develop new ways to please customers build their brand loyalty. Here are 5 of their more recent innovations that you may or may not be aware of.
1. Amazon Flow for Smart Phones

Imagine strolling through your favorite department store or electronics outlet and stumbling across an item you really want. The only problem is the price seems too high. With Amazon Flow, you can scan the item’s bar code and find the item on Amazon to compare prices. Flow can also provide reviews and compare it with similar products. If Amazon has the better deal, you can even complete the purchase online right there in the store.
2. Gravity Based Link Assist Technology

Anyone who shops online knows the frustration of having to start over from the beginning when they accidentally click in the wrong area and are taken to a page they never wanted view. Amazon will soon be introducing technology to their order processing pages that will make the transaction buttons more attractive to the mouse and even pull the pointer in when it is close.
3. Text to Speech Technology

Everyone should be able to browse and shop but, surfing the web can be a challenge for the visually impaired. Amazon recently acquired Avona Software, a leader in text to speech technology. Amazon anticipates adding text to speech capabilities to many of their devices in 17 different languages and communicating in dozens of voices. Integrating text to speech into their retail portals will make Amazon even more popular with consumers around the globe.
4. Amazon Web Services

Few individuals are aware of Amazon Web Services (AWS) but, a huge number of small businesses are able to compete with technology giants thanks to AWS. Cloud storage and software offered to third parties makes setting up and running a technology company much more financially viable. Daniel Gross, co-founder of Cue, believes AWS reduces their monthly technology expenses from $2 million to less than $100,000.
5. Amazon Mobile Ad Network

With the growing dependence on mobile technology, effectively reaching consumers is a serious challenge for advertisers. Amazon’s Mobile Ad Network program makes this task much easier for advertisers and far less painful for consumers. The ads are targeted based on the user’s location, usage trends and application preferences. This means that users only see advertisements that are relevant to them. Restaurants in their area or products that compliment their current lifestyle are good examples.

These five innovations are each an amazing way to help Amazon hold on to its coveted position atop the online retail marketplace. They are also a great way to help consumers find and enjoy the products they want at a price they can afford.


10 Cool Gadgets For Tech Lovers

Some tech lovers are constantly looking for new ways to make things better in the workplace and at home. The following presents a lot of ways to increase productivity with small devices.
1. Wireless Headphones

There are a lot of wireless devices on the market, but the wireless headphones are gaining a lot of exposure. These devices give consumers a tangle free listening experience.
2. Smartphones

More people are becoming smartphone owners. These devices have a lot of apps that allow people to get connected to the Internet and this leads to many other things.
3. Tablet PCs

People that want more convenience will consider the tablet PC. This gives users the ability to read eBooks and shop with bigger screens than smartphones. There are many variations of the tablet with keyboard accessories and tablet covers.
4. Wireless Charger

People will often lose their cell phone chargers. It can become quite inconvenient to lose the cord, but the wireless charger allows multiple users to charge at the same time.
5. Portable Speakers

Smartphone users have lots of access to music apps. This is why portable speakers are becoming quite popular. These speakers produce a greater sound with more bass and treble.
6. Internet Watch

The Internet watch is something that everyone seems to have a need for. It isn’t always convenient to pull out a smartphone, but a watch is a lot more subtle. People can check things on their phone much quicker.
7. Portable Media Players

The media player is replacing the DVD players that are on the market. There are many of these devices that are designed to play AVI, MVK and DIVX files. This eliminates the processing of burning videos files to discs. The portable media players make it much easier to take these devices from one place to another.
8. Washable Keyboard

For years consumers have complained about keyboards that are stained or sticky. There are washable keyboards that are designed for people that want to get the clean feel of keys again. This makes the typing experience much better for families because someone in the family always spills something on the keyboard.
9. Smart Phone Credit Card Terminal

Small business owners will be excited to see the portable terminals that can be used without full credit card processing machines. This is one of the easier methods that is often a lot less costly than renting card processors.
10. Pen Sized Scanner

There is a scanner that is as small as a pen. This is much better than the bulky machines that were used in the past. People can take this device anywhere and scan documents.

Many people are embracing gadgets because these things make life easier. Many of the gadgets are portable. This makes it much easier for people to travel with their tools for entertainment, navigation and social media.